Our Process

Developing effective design solutions begins with clear problem definition followed by rapid iterations of divergent and convergent thinking. Think Design developed the B/FAME/S © design model to better integrate six key elements of effective design solutions: Business, Function, Aesthetics, Manufacturability, Ergonomics, and Sustainability.

 

Business 

Target market, production costs, and protection of intellectual property are all part of the design equation.

 

Function 

If the mechanical solution doesn't work well, and reliably, you don't have a product.   Details matter.

 

Aesthetics

Not just about appearance, product aesthetics is perceived through all of the senses.

 

Manufacturability 

Materials and process choices provide the physical embodiment of all other design decisions.

 

Ergonomics 

We design the product as part of a product/user system. It's always important. Sometimes it's critical.

 

Sustainability 

The environmental and social impact of design decisions, when done right, will boost the bottom line.