Our Process

Developing effective design solutions begins with clear problem definition followed by rapid iterations of divergent and convergent thinking. Think Design developed the B/FAME/S © design model to better integrate six key elements of effective design solutions: Business, Function, Aesthetics, Manufacturability, Ergonomics, and Sustainability.



Target market, production costs, and protection of intellectual property are all part of the design equation.



If the mechanical solution doesn't work well, and reliably, you don't have a product.   Details matter.



Not just about appearance, product aesthetics is perceived through all of the senses.



Materials and process choices provide the physical embodiment of all other design decisions.



We design the product as part of a product/user system. It's always important. Sometimes it's critical.



The environmental and social impact of design decisions, when done right, will boost the bottom line.