Developing effective design solutions begins with clear problem definition followed by rapid iterations of divergent and convergent thinking. Think Design developed the B/FAME/S © design model to better integrate six key elements of effective design solutions: Business, Function, Aesthetics, Manufacturability, Ergonomics, and Sustainability.
Target market, production costs, and protection of intellectual property are all part of the design equation.
If the mechanical solution doesn't work well, and reliably, you don't have a product. Details matter.
Materials and process choices provide the physical embodiment of all other design decisions.
We design the product as part of a product/user system. It's always important. Sometimes it's critical.